Those interested in SEO will find in this article very valid points to start implementing and planning accordingly. I found the way to approach point number 5, Subverting the Knowledge Graph, specially useful as it surely will impact our efforts as inbound marketers in 2015 and beyond.
SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics including keeping your site updated, harnessing the power of great content, building external links, and getting involved on social media. Each of those strategies is critically important to an SEO campaign, and you can spend months or even years perfecting your approach to each of those strategies.
1. Site Speed Optimization
2. Advanced Link-Building Techniques
3. Establishing a Multi-Platform Presence
4. Ensuring the Accessibility of Your Site
5. Subverting the Knowledge Graph